Saas KPIs
Customer Churn Rate
Measures how quickly a company collects outstanding debt form customer
Customers lost / Total customers
New Buyer Growth Rate
Speed at which you gain new customers over defined periods of time
New buyers this monthly - New buyers last monthly / New buyers last Monthly
Lifetime Value
Revenue from customer over the retention time period
Customer Value * Average Customer Lifespan
Customer Acquisition Costs
Amount of money a company spends to get a new custome
Cost of Sales and Marketing / Number of New Customers Acquired
Net Burn rate
Net Cash spent by a company in a specific time frame usually monthly or normalized to a year
Cash Spent - Cash received
Runway
time that a startup has before they run out of finances
Current Cash Balance / Burn Rate
Average Revenue Per User
Average revenue generated per customer
Total revenue / Total number of customers
SaaS Quick Ratio
Compares revenue added new business vs revenue lost
(New MRRt * Expansion MRRt) / (Churned MRRt * Contraction MRRt)
Monthly Recurring Revenue
Monthy revenue from customers with a subscription
number of customers * Average billed amount
Total Addressable Market
Market site oral product/service in value that company can achieve
Annuel Contract values client * Number of potential clients